The summary:
1. Invite your Facebook friends that fit your target market profile.
My side notes:
How to invite your Facebook friends:
1. You will have to login facebook with your individual account.
2. Find the facebook page which you want to promote. Use the search column on the top of the page.
3. Click on the "Suggest to friends" on the right of the page.
2. Invite your email newsletter subscribers
3. Include your Facebook Page URL in your marketing materials
4. Place a Facebook Like Box Widget on your Website / Blog
5. Use Facebook Social Ads
6. Promote your Page on other Social Sites
